The questions of when and how major league baseball will use cutting-edge technology to rake in millions of dollars by cellular devices, live streaming via internet, and other technological media over time has finally been answered. Nowadays, with technology being as vast and ubiquitous as it is, game content streaming on cellular devices has taken off and been a huge success for the MLB industry. According to MLBAM chief executive Bob Bowman, "Somehow the strategy of putting baseball games on every device that has a plug or a battery has worked for the business partners. Even more important, it's worked for our fans." While at first many were uneasy about the streaming of live game videos online, (due to the fear of ratings being hurt) MLB has proved that right fees, attendance, and viewership is up making it a win-win situation for both parties. People love going to baseball games and living and seeing the action for themselves, however for those who can't always make the games, technology has been made portable and convenient for them too, pleasing all parties. As of now mobile devices revenue don't bring anywhere near as much as television does, but thats all in the future. While the fear of television ratings possibly suffering is controversial and still in the air, Bowman sticks with his strategy and motto of "If you serve the fans, you take care of your business." I chose this article because it related to my groups baseball in the media webisode perfectly. Throughout our webisode we tried to show how baseball in the media is on the rise and how technology has made it so convenient and portable for its fans. The article touches on what is to come in the future of media as far as technology and MLB which is an important insight to fans, coaches, and players everywhere. The fact of the matter is that technology is only progressing and now is starting to show how it can be applied to everyday things such as entertainment and sports (in this specific case baseball). In our text, Media Programming, it was said that "As connection speeds improve, future attempts may meet greater audience acceptance. Major League Baseball began offering on its site mlb.com, live streaming video pregame shows before every postseason game (including the world series)" (332). This goes to show you just how baseball has made its impact in the technology world and how the future may be unpredictable but in the end can only progress and continue upwards.
http://www.businessweek.com/technology/content/aug2008/tc20080828
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