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Warner Bros to axe licenses for free streaming services
Warner Brothers music group has finally announced that it will no longer be offering licenses of its music to services that offer free streaming, in hopes of people realizing that free streaming services aren't realistic, and work against the industry. Because of this, Warner will now begin to pay more attention to having people pay subscription services on their licenses. While this would be considered great news all around in a utopia that we will never have, Forrester analyst Mark Mulligan stated that "The majority of consumers simply have no appetite for paying for digital music, and that free and subsidized services are quite simply part of the future." With that being said, this article is important because it shows just how far people will go in resorting to stealing just so they get what they want, when they want it. Sadly, greed takes a large toll on people's lives, always has and most likely always will. Nowadays, it's all about convenience and free stuff. Each of these things rely and balance each other out. Convenience makes the world go round, and free stuff makes people feel extremely happy. Because of this, when people are charged by a service that makes you pay, they begin to lose interest and quickly proceed to begin the process of rebrowsing all over again until they they come across a service that allows them to download and listen for free, making them happy once again. Ever since file sharing and free downloads became big in the beginning of the 2000's, it has been almost impossible in working backwards and getting people to pay again. Although the industy and artists have already lost so much revenue from the past 10 years of illegal downloading, they still have managed to be successful at selling CDs and getting their songs out there. While this may not be as much as they had hoped for, technology is constantly blossoming and no matter what, people will find ways to get what they want, when they want it, and for a very small to nothing price. Everyone has been taught that stealing is immorally wrong, but when it comes to getting caught, its a risk their willing to take (in the case) not pay for at all. In Media Programming, it states that one ray of hope for the music industry is getting existing customers to "use social networking to promote content to potential buyers, which helps encourage more paid downloading" (335). Social networking is a hot commodity and remains huge today. Could it possibly be the answer paid downloading has been searching for? http://arstechnica.com/telecom/news/2010/02/warner-bros-to-axe-licenses-for-free-streaming-services.ars
Warner Brothers music group has finally announced that it will no longer be offering licenses of its music to services that offer free streaming, in hopes of people realizing that free streaming services aren't realistic, and work against the industry. Because of this, Warner will now begin to pay more attention to having people pay subscription services on their licenses. While this would be considered great news all around in a utopia that we will never have, Forrester analyst Mark Mulligan stated that "The majority of consumers simply have no appetite for paying for digital music, and that free and subsidized services are quite simply part of the future." With that being said, this article is important because it shows just how far people will go in resorting to stealing just so they get what they want, when they want it. Sadly, greed takes a large toll on people's lives, always has and most likely always will. Nowadays, it's all about convenience and free stuff. Each of these things rely and balance each other out. Convenience makes the world go round, and free stuff makes people feel extremely happy. Because of this, when people are charged by a service that makes you pay, they begin to lose interest and quickly proceed to begin the process of rebrowsing all over again until they they come across a service that allows them to download and listen for free, making them happy once again. Ever since file sharing and free downloads became big in the beginning of the 2000's, it has been almost impossible in working backwards and getting people to pay again. Although the industy and artists have already lost so much revenue from the past 10 years of illegal downloading, they still have managed to be successful at selling CDs and getting their songs out there. While this may not be as much as they had hoped for, technology is constantly blossoming and no matter what, people will find ways to get what they want, when they want it, and for a very small to nothing price. Everyone has been taught that stealing is immorally wrong, but when it comes to getting caught, its a risk their willing to take (in the case) not pay for at all. In Media Programming, it states that one ray of hope for the music industry is getting existing customers to "use social networking to promote content to potential buyers, which helps encourage more paid downloading" (335). Social networking is a hot commodity and remains huge today. Could it possibly be the answer paid downloading has been searching for? http://arstechnica.com/telecom/news/2010/02/warner-bros-to-axe-licenses-for-free-streaming-services.ars 
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